Yamagata Prefecture is in the north east Tohoku region of Japan, a land surrounded by rich and magnificent nature. Life in Yamagata is closely connected and moves on with the beautiful distinct four seasons. This time we present London with Yamagata made products nurchered in such culture and climate.

We hope you can catch a glimpse of the wisdom and spirit of Yamagata through these products, and that they will fit in and become a part of your lifestyle, enriching the joy and happiness of your life.

*Some products are not available online shop.


Umeki Naomi

Yamagata Fair in London 2021